Portfolio
Content Creation
Words, visuals, motion, this is where it all comes together. This section highlights content crafted to inform, inspire, and connect, whether it’s through compelling copy, scroll-stopping graphics, or engaging video.
From blog posts and ad captions to social graphics and short-form videos, every piece was made to match the brand’s voice, tell a clear story, and make a lasting impression. Because great content isn’t just pretty, it works.
Almanac of Gaia
Print Guide, eBook, and Planner
Kat takes immense pride in her contribution to the Almanac of Gaia during her tenure at Crystal Vaults. Her involvement spanned various aspects, including substantial content creation for the book, crafting concise yet impactful videos, and curating captivating product images. Beyond content creation, she assumed the responsibility of meticulously preparing the print material, as well as orchestrating the development of an eBook version primed for commercial availability.
Notably, the Almanac of Gaia experienced remarkable success, repeatedly selling out since its inception. A pivotal turning point arose during its third-year release, where Kat conceptualized the transformation of the Almanac into a functional planner—a concept that resonated profoundly with their audience, garnering widespread acclaim. Her role extended to crafting intricate graphics and meticulously designing the planner section. The 2023 edition shattered all previous sales records, a testament to its enduring popularity and her commitment to innovation.
Writing
Writing for Various Businesses
Kat has done a lot of ghostwriting for many different businesses in a variety of industries. As such, she is unable to repost or share things she has written and claim them as her own. However, you can read the blog.
Kat also researched, wrote, and designed this page (and the whole grimoire) for Cilantro and many pages for crystal uses for different needs, such as this one for adventure. She also researched and wrote many blog posts, all for Crystal Vaults and Crystal Inner Circle (behind a paywall).
You can also see some of the over 200 5-star reviews she’s received on a freelance writing website below. Contact us to request private writing samples.
Copywriting
Writing for Product Sales
Revolutionizing the crystal bracelet offerings at Crystal Vaults stands as another crowning achievement that Kat proudly showcases in her portfolio for copywriting. In a pivotal move, she transformed a stagnant product line, previously marketed as “[Crystal Name] Bracelet” and priced at $9.99, into a resounding success story under the enchanting banner of “Manifestation Crystal Bracelets.” This change encompassed a comprehensive overhaul that spanned name, narrative, and pricing strategy, resulting in an unprecedented surge in demand.
Manifest your dreams and desires with the power of crystals in these “Manifesting Crystal Bracelets.” Wear them and capture their crystal energy in your daily routine. These “Manifest Bracelets” are natural crystals of high energy that have been cleansed and aligned by our Crystal Masters. Each is certified to be authentic, natural, fully charged, and brimming with crystal energy.
These bracelets are designed to align your needs with the Universal Spirit’s currents through the crystals’ matrixes. As you wear them, you are wearing much more than a simple fashion bracelet (although they are certainly fashionable); you are bringing powerful crystal energy to your life and spirit. These bracelets are fun and natural and bring real crystals and real crystal energy. You can wear more than one, and their energy will not conflict with other bracelets or crystals you might be wearing or using as long as the intentions do not conflict.
A standout example of this transformation is exemplified by the evolution of a once-ordinary name: “Labradorite, Dumortierite, and Aquamarine Bracelet” morphing into the captivating narrative of the “You are Magic Crystal Bracelet.” Bolstering this transformation was a thoughtfully crafted description that resonated deeply with the clientele:
Did you know that each one of us has magic inside of us? It may be through how we create, how we communicate, or even through special gifts such as clairvoyance or psychic abilities. Many times, we just need something to bring that out of us. This bracelet is the tool you need to find the magic within you.
Labradorite fosters your magical abilities while Dumortierite allows you to be more in control of the things around you and Aquamarine provides healing energy to soothe your mind and heart. Feel more control, self-assurance, confidence, and magic with this crystal bracelet.
The ripple of success from this visionary shift was undeniable. The revitalized crystal bracelets swiftly sold out, prompting a surge in demand that necessitated restocking ASAP. This product change solidified its status as a perennial bestseller, a testament to the artful fusion of creativity, storytelling, and strategic pricing.
Logo Designs
